Facebook is being their usual generous self. They’ve been informing me for more than a week now that they want me to get as much of the content my friends and family are sharing so they have moved all of the content from my fan pages from News Feed to the Explore Feed. It officially…
Pay Attention to the Conversation
Being the market leader in any sector means there will always be companies gunning for you. It is easy to think that you are on top and you will remain there because you created and dominate a space but that is far from the truth. You are either one story away from your next…
Don’t Wing it in a Crisis
I had dreams of writing speeches and media releases for former President Barack Obama. He was so eloquent and I enjoyed watching him speak and conduct interviews with the press. I would have happily been one of the members of his communication team. The current US president, not so much. He has been a model…
Google Your Company. What Do You See?
Stop reading this article for a few seconds and type your company name in google.com and see what comes up. What did you find on the first page of results? Was your company website in the top five? Is a bad review on the first page? How about other companies with the same name and…
Getting Your Press Releases Published
You may have spent a whole fifty dollars on your new flashy logo from fiverr but it does not need to be foremost in your press release. As a media professional, a continued pet peeve is the submission of press releases and other documents that make it difficult for a media house to cut, paste…
Is Your Company Visible?
Toddlers can recognize a coke can. Why is that? Coca Cola is easily one of the most globally recognized brands. That red can with the white swirl is all you need to see to begin to salivate for what is in the can. The company spent almost 3.5 billion in 2014 to make sure we…
Your Digital Footprint
How are you doing with your 100 pieces of digital content that the experts believe we should have as a minimum? Your digital content can be in the form of videos, blog posts, guest articles, podcasts, presentations, white papers. Mix up your content and share on various platforms so that potential clients can see your…
A Perfect Presentation
Not everyone has the gift of gab, witty comebacks and the right amount of smooth to draw in even the stiffest of crowds. But you can definitely set yourself up to have the best presentation experience with practice. Public Speaking If you get nervous standing up to speak, don’t accept last minute gigs. Position yourself…
The Power of Radio
No doubt about it, radio is still an integral part of daily life in the Caribbean. Driving or walking, you can see people still gathered around a radio to hear lively discussions on politics and social ills. You are sure to spot someone still sporting a boom box on their shoulder as if it were…